Krishi VaartaNavbharat times
Bayer ties up with AgroStar for home delivery of agri inputs
New delhi: In Bayer’s first-ever e-commerce collaboration in India, the company has tied up with AgroStar, a Pune based e-commerce firm in the agricultural segment. “Under the partnership, farmers can order Bayer’s seeds and crop protection products for their entire crop lifecycle and receive agronomic advisory through AgroStar’s digital agri-tech platform.Home delivery of agri-inputs can currently be availed by farmers in North, West & Central India, with plans to extend the scope to other geographies in the future,” a release from Bayer informed.
In the current Covid-19 lockdown situation, the partnership has enabled last mile delivery of Bayer’s seeds and crop protection products for multiple crops directly to farmer’s doorsteps. With agri-input shops remaining partly shut, AgroStar is fulfilling farmers’ orders through its 500+ strong network of last mile delivery partners, who are doing doorstep delivery of agri-inputs, while following hygiene and social distancing norms prescribed by the government. More than 15,000 farmers have benefited from this service from the comfort of their homes and have avoided stepping out to buy agri-inputs ahead of the Kharif season.
Source: Navbharat times, 27 April 2020
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